Our Methodology
Our Mission
Founded in early 2025, Nour by Farhana was created with one purpose: to empower young women to express themselves modestly—without compromising on individuality or style.
We believe modest fashion can be both expressive and intentional. While the traditional black abaya will always hold cultural and spiritual significance, we see space for evolution. At Nour, we’re reimagining what modest wear can look like—introducing bold colours, thoughtful textures, and statement designs that honour tradition while embracing self-expression.
Our mission is to build more than a clothing label. We’re here to nurture a safe, uplifting community where modesty is a choice, not a limitation—and where every woman can feel seen, confident, and empowered in what she wears.
Our Vision
To lead a new era of modest fashion by redefining how young women connect with identity, faith, and self-expression. Through bold design, cultural sensitivity, and community-driven values, Nour by Farhana aims to inspire a global movement where modesty is not a limitation—but a statement of confidence, creativity, and strength.
Our Values
Modesty with Purpose
We see modesty as a deliberate, empowering choice—one that reflects strength, dignity, and personal identity.
Bold Self-Expression
Modest fashion doesn’t mean plain. Our designs celebrate individuality through vibrant, thoughtful styles that inspire confidence.
Feminist Empowerment
We believe in women’s power to own their stories and choices—using fashion as a tool to challenge norms, assert independence, and celebrate self-worth.
Respect for Tradition, Embrace of Innovation
We honour cultural heritage while reimagining modest wear for today’s world, blending timeless values with fresh creativity.
Community Empowerment
More than a brand, we are a supportive space where women uplift each other, fostering confidence and connection.
Craftsmanship & Integrity
We commit to quality, ethical practices, and intentional design—creating pieces made to last and inspire.
